Product thinking. Engineering execution.

Partnering with startups and scale-ups to solve complex product and engineering challenges.

Testimonial
Ben is the ideal tech leader if you’re looking to get something off the ground. He takes the time to use the product and truly understand the user’s motivation, allowing him to intuitively know where to cut corners for speed and where such shortcuts would come back to haunt us. I was amazed by how effortlessly Ben could shift from tackling a complex infrastructure spike to resolving multiple smaller issues within a matter of hours.
Chase Croft

Chase Croft

Head of Product

Collabs

Companies I've worked with

Long-term partners across fintech, hospitality, commerce, and developer tooling. I drop into teams as a builder-advisor so launches stick and people aren't burned out doing it.

Currently advising
WorkMade

Embedded advisor helping shape product strategy, engineering decisions, and delivery tempo.

Need the longer story?

Full CV

Side quests

Products

Currently shipping

1
Active build

AI-guided matchmaking with real human coaches who plan the dates, gather feedback, and help intentional daters find their person without swipe fatigue.

1,000+
Dates planned

Concierge matchmakers with 10+ years’ experience plus AI scoring after every date.

Matchmaking Concierge dates
Visit product
2
Running

Image-to-API mock backend that turns screenshots into live endpoints so front-end teams can ship demos, QA flows, and workshops without waiting on backend tickets.

35B+
Monthly requests

Image-to-API turns designs into live endpoints so demos and QA stay unblocked.

Mock backend Front-end velocity
Visit product
3
Steady

Turns any article or landing page into 30 days of LinkedIn-ready posts in under a minute, complete with refreshed hooks, hashtags, and scheduling exports.

50K+
Posts generated

Paste a URL, get a month of LinkedIn posts with hooks, hashtags, and CSV exports.

Social content AI marketing
Visit product
Featured Post

Occasional field notes on product, engineering, and operating with a measured tempo.

More posts

How I Deliver Results

With 15 years shipping products for teams like Clerk, WorkMade, Letter (YC), GoDaddy, Cisco, and Soho House, I embed with founders and product teams to plan the architecture, write the code, and guide the people shipping it. Every engagement comes with hands-on Go/Node/React work, steady leadership, and async updates so distributed teams stay aligned.

15 yrs shipping Hands-on code Steady leadership
Model 01
Fractional CTO

Strategic Partner

I’ve owned the full stack for fintech, communications, and commerce platforms — translating strategy into architecture, infrastructure, and implementation that stands up in production.

Architecture clarity Roadmap partnership Go / Node / React
In practice Where I plug in
  • 01

    As CTO at WorkMade (2023-2024) I partnered with the founder and Head of Product on roadmap and strategy while designing the categorisation engine that keeps users’ financial data secure and accurate for tax filings.

  • 02

    At Letter (2019-2023) I architected and built the platform the business runs on today, guiding the engineering team and working directly with the CEO on what to launch next.

  • 03

    Whilst at Clerk, I built key parts of the billing backend for their Commerce platform — plans, subscriptions, proration logic, and the developer-facing APIs.

Model 02
Team Uplift

Delivery Accelerator

I’ve run remote engineering teams for a decade-plus, setting up rituals, tooling, and mentorship loops so people can deliver consistently without burning out.

Developer experience Mentorship & pairing Remote leadership
In practice Rituals & tempo
  • 01

    Managed a six-engineer distributed team at WorkMade, covering hiring, performance reviews, and day-to-day delivery while still shipping code myself.

  • 02

    Led Letter’s engineering culture as CTO, supporting teammates across time zones and keeping technical decisions aligned with the CEO’s vision.

  • 03

    Built internal tooling for Soho House’s digital team, including a CLI Vue project scaffolder that kept every project consistent.

Model 03
Product Co-pilot

Founder Launch Lab

From fintech services to consumer apps, I help founders jump from idea to dependable software by pairing fast prototyping with solid backend foundations.

Billing systems MVP delivery Fintech platforms
In practice Prototype → Production
  • 01

    Designed and implemented the majority of Clerk’s Commerce billing infrastructure in Go, integrating with GCP and PostgreSQL to ship the developer-facing APIs.

  • 02

    Led the architecture and implementation of WorkMade’s categorisation service so every bank transaction feeds accurate, automated tax estimates and payments.

  • 03

    Architected Letter’s platform and shipped production React/React Native builds for teams such as mytheresa and KashFlow, giving them launch-ready MVPs.

fintech_devcon 2024

Letting Go of Perfectionism in Distributed Systems

Chaos theory, fault tolerance, and why Jurassic Park taught us more about distributed systems than we expected.

Watch the story Play
fintech_devcon 2025

Securing a Banking System's UI and API

  • Masking IDs and keeping sensitive tokens out of the UI.
  • Designing audit trails the compliance team actually loves.
  • Using AI tooling responsibly inside regulated rails.
Watch the breakdown Play

Track Record

Featured Project

Snug

2025 – Present

Co-founded and built Snug, an AI-powered relationship platform designed to help people date more intentionally. Developed the core match engine, emotional-intelligence prompts, and multi-layer compatibility system across frontend, backend, and data workflows. Snug blends psychology, design, and machine intelligence to create a more human, thoughtful dating experience.

Senior Software Engineer

Clerk

Nov 2024 – Aug 2025

Key contributor to Clerk’s Commerce platform, leading the design and implementation of core backend billing infrastructure. Enabled rapid product launches and improved cross-team collaboration, exemplifying technical strategy and product development at scale.

CTO

WorkMade

Apr 2023 – Nov 2024

Oversaw the full software development cycle, from team management and hiring to technical architecture and infrastructure. Delivered a secure, automated tax categorization and payment system, supporting business growth and operational excellence.

Testimonial
Ben was an exceptional CTO and a true partner in the chaos of startup life. At WorkMade, we took on massive projects with ambitious timelines, and Ben had the rare ability to turn an idea from concept yesterday to a working build in production today. He knew exactly where to focus our energy for the biggest impact, operated with incredible agility, and made thoughtful trade-offs without ever compromising quality and security. Without needing to be asked. Beyond his technical skill, Ben was an incredible teammate and communicator. He knew how to adapt his style to whoever he was working with (whether it was breaking things down for a non-technical teammate or deep-diving with an engineer) so everyone felt aligned and heard. Working with Ben felt like having both a strategic visionary and a hands-on builder in one. Any founder/team would be lucky to have him in their corner.
Nick Simpson

Nick Simpson

Founder, WorkMade

Testimonial
Ben is a fantastic engineer, CTO, and manager. I had the privilege of working as an engineer with Ben for six months and learned an incredible amount. Ben has a keen mind for evaluating and making responsible eng tradeoffs to balance speed with stability and reliability which is invaluable in a startup environment. He also is a very efficient engineer and consistently shipped quality code quickly. During his time at WorkMade, Ben was responsible for spearheading several efforts to make our monitoring and deployment infrastructure more robust while simultaneously writing code to ship new features. As a manager Ben does a great job of mentoring his reports and making time to work with them to answer questions, explain things, and generally improve their skills, but also provide them enough time and space to figure things out on their own. It was a real pleasure to get to work with him and he would be an invaluable member to any eng team.
Anya Hargil

Anya Hargil

Engineer, WorkMade

CTO

Letter

Aug 2019 – Feb 2023

Architected and built the Letter platform from the ground up, leading a team to deliver features aligned with business needs. Fostered a strong engineering culture and delivered a robust, scalable product.

Senior Software Engineer (Contract)

GoDaddy

Mar 2019 – Feb 2020

Integrated new products into GoDaddy’s suite post-acquisition, working on infrastructure, architecture, and Node.js implementation. Enabled seamless product launches and improved system reliability.

Senior Software Engineer (Contract)

mytheresa

Aug 2018 – Feb 2019

Consulted on the launch of a React Native e-commerce app, training and guiding engineers to ensure a successful rollout and maintainable codebase.

Testimonial
At Mytheresa Ben was paramount in crafting the architectural foundations of a React Native application, while also training and guiding the other engineers. He is a stellar developer, but in my eyes his collaborative and thorough approach make him a real stand-out.
Phillip Barthold

Phillip Barthold

mytheresa

Senior Software Engineer

Plasso

Nov 2016 - Mar 2017

Worked with Plasso on their e-commerce platform for 6 months, mostly using Node.js on the backend. We used GraphQL and Relay (part of Facebook's open source stack) to interface between the backend Node.js data layer and front-end React.

Senior Software Engineer (Contract)

Soho House

May 2017 – Nov 2017

Helped launch a new site for The Ned and built internal tools to streamline development. Delivered consistent, maintainable code and improved team efficiency with custom CLI tooling.

Senior Frontend Developer (Contract)

Cisco

Jul 2015 – Sep 2016

Architected and built a real-time React front-end for Cisco’s automation platform, collaborating closely with internal teams. Delivered robust, scalable solutions and later implemented automated testing frameworks to ensure long-term code quality.

Senior Frontend Developer (Contract)

Kayako

Jul 2014 – Dec 2014

Advised and implemented a new front-end architecture, helping Kayako transition to a modern, API-driven approach that improved scalability and maintainability.

Testimonial
Ben was able to apply his front-end development and architecture experience from day one, helping us come up with and validate key architecture choices and avoid costly mistakes as we scale Kayako to be used by 10,000s organisations worldwide to support millions of end users. We found Ben's advice to be realistic and pragmatic, factoring in resource constraints, business needs of the day and balancing those with future scalability benefits. We are relieved to have had Ben part of our design process - his early contributions have saved a potentially limitless amount of developer time, pain and costs down the line.
Jamie Edwards

Jamie Edwards

CEO, Kayako

Frontend Developer

KashFlow

Sep 2012 – Jan 2014

Led the architecture and implementation of a new UI for KashFlow’s accounting software, contributing to the company’s successful acquisition.

Testimonial
I hired Ben to lead the redevelopment of our SaaS application from crusty old code into something more modern. He made suggestions - along with pro's and con's - that helped us decide which way to go. We ultimately went with his recommendations. I quickly came to depend on Ben's knowledge and expertise on all aspects of the development of our Backbone.js app. His wider experience with other aspects of product architecture, such as REST APIs and CSS was also invaluable. Unlike your stereotypical uber-techie, he's also very personable and everyone enjoyed working with him. I've come to regard him as the foremost expert in his field.
Duane Jackson

Duane Jackson

Founder, KashFlow

Featured Project

ReqRes

2015 – Present

Built ReqRes to streamline API and UI testing for developers. The platform now processes over 150 million requests monthly, demonstrating my ability to deliver high-impact, scalable developer tools.

Testimonial
We worked with Ben on a tricky React-based medical app, where we needed to cover a lot of ground efficiently, with a small team. Ben was a pleasure to work with - fast, effective and a great communicator, delivering on time and delivering exactly as promised. Particularly valuable was his ability to help us implement best practices, sensible technical architecture and a testing framework that helped ensure that code quality remained high even after his involvement on the project ended and the codebase transitioned to being owned and maintained by another team. Wouldn't hesitate to recommend him to others looking for the same!
Jon Lay

Jon Lay

Founder, Hanno

Testimonial
Ben built us responsive front-end framework that minimised maintenance and increased developer efficiency. He was able to quickly understand our needs and provide us with the building blocks we needed to scale our front-end.
Tom Alterman

Tom Alterman

Product Manager

Testimonial
Organising and running ng-workshop with Ben was a great experience. He is an excellent teacher and more than willing to share his knowledge building and scaling web applications. He covered everything from basic JavaScript concepts to high-level architecture and best practices, and made sure everyone is at the same level by the end of the day. We received very positive feedback from all attendees after the event. I don't think the workshop would have been such a success without Ben.
Svilen Gospodinov

Svilen Gospodinov

ng-workshop co-organizer

Testimonial
Ben's Javascript for Beginners workshop was extremely useful. He covered the fundamentals of Javascript in one day and I've come out of it with the knowledge and confidence to write pure Javascript when I code. The workshop was in a small group, so it was easy to chat, and he is very approachable which meant I wasn't afraid to ask questions. The topics were interactive and dynamic and definitely grows your appetite to code and learn more. I'd recommend this workshop for anyone stuck in learning JavaScript.
Pui-Ling Lau

Pui-Ling Lau

Workshop attendee

Next conversation

Let's connect

Async-friendly collaboration for founders and teams that need a steady hand on architecture, delivery, and the people shipping it. Reach out and we’ll map the quickest path to traction.

Direct line
hello@benhowdle.im

Send over context on your stack, current constraints, or simply a calendar link. I typically reply within one working day with next steps or time slots.

Email Ben
Operating remote from BST / EST overlap
Response < 24h
Engagements CTO, Advisor, Builder